How important is it to bloggers that headlines make Google-SEO happy?
Having the right headline is a no-brainer. I get that. I understand what constitutes a good headline — deliver on the promise, specificity, readability, common vs uncommon vs jargon words, power keywords, emotive words, hook phrases, etc.
But what about length?
SEO advocates tell us to keep headlines short — preferably 6 words — while the write-headlines-like-a-pro coaches talk about headlines having enough information for the reader to answer the question, ‘Am I interested in reading this story?’
Google cuts headlines after the first 55 characters — as per this screenshot which trimmed ‘(mor)e than ten words’ from the headline.
Online headline analyzer tools penalize overly long headlines. This one scored 13/100.
Some of Medium’s top writers’ stories have long headlines with even lower SEO scores.
Yum in my tum stuffed capsicum a food cup filled with rice mixed with herbs and spice add mince if you wish chicken or flaked fish - tuna maybe salmon - bake it in the oven best eaten while it’s hot sure to hit the spot wash it down with wine hmm, isn’t that divine? 😋…